an arrangement of images, materials, pieces of text, etc. intended to evoke or project a particular style or concept.
So there you have it. Now, why should you care? Because this “arrangement of images” will help the creative group (model, photographer, hair-and-make-up-artist, and anyone else) better grasp what the shoot will end up looking like.
So lets say that you are a model and you want a specific shoot with a photographer. The idea/feeling of the shoot is in your head. How can you get the photographer or hamua to get on the same page as you? You could type out an active describing your vision… or just send them a link to a Pinterest mood board. This will insure that your vision gets passed on to everyone involved.
“Now you know and knowing is half of the battle”
– G.I. Joe